The golf industry in North America is growing in new and exciting ways. Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD), the one-stop commerce platform for merchants around the world to simplify, scale and create exceptional customer experiences, today announced a multi-year agreement with Golf Canada, the National Sport Federation representing more than 271,000 golfers and 1,400 member clubs across the country, allowing both participating golf courses and golfers to share certified Golf Canada handicap data across both platforms.
Lightspeed Golf empowers courses to manage an entire facility from a single platform, synthesizing systems for daily operations, tee sheets, on-site hospitality and retail, and online booking. The integration of Lightspeed Golf’s commerce platform with the Golf Canada Score Centre will provide a solution for more Canadian golfers to maintain an Official Handicap Index, leveling the playing field for participants across Canada.
“We are both excited and honoured to be partnering with such a revered Canadian organization,” said Lightspeed Golf GM David Hope. “This platform integration will streamline operations for golfers and course operators alike, enabling improved handicap integrity and reporting. We look forward to working with Golf Canada to grow the game through educational content and putting intuitive technology in the hands of both golfers and golf course operators.”
The platform integration will help more golfers track their scoring history and demonstrated ability on the golf course, allowing both golfers and course operators to see handicap data when booking tee times and navigating tee sheets.
“Golf Canada is extremely pleased to be aligning our Score Centre with Lightspeed Golf,” said Golf Canada Director of Membership Ryan Logan. “This platform integration will open up new opportunities to grow our membership-base across Canada and will further support our member clubs in providing a more streamlined and enhanced golfing experience.”
Golf in Canada continues to show growth and resilience through the past two seasons impacted by the pandemic. In 2021, a record 9.3M scores were posted to the Golf Canada Score Centre, a 19% increase from 2020 and 27.5% increase over 2019, and Lightspeed Golf customers reported a 23% increase in rounds played from 2019 to 2020. Lightspeed Golf customers are growing and modernizing their businesses, attracting younger patrons and more diverse golfers, and re-thinking their business models to diversify their revenue streams.
“Golf is booming right now, but even before that our rounds were continuously up every single year over the past five years,” said Lightspeed Golf customer Jenifer Wright, GM of Westwood Plateau Golf. “We’re making changes to get new people into golf and we’ve been really impressed with every integration Lightspeed has come out with. We can’t wait to see how this platform integration with Golf Canada will benefit our course and players.”