The inaugural Canadian Pacific Women’s Open received accolades at the annual Gold Driver Awards at the recently held LPGA Tournament Owners Association (TOA) Annual Meeting in Naples, Fla.
The 2014 Canadian Pacific Women’s Open held at London Hunt and Country Club received top honours (Gold Award) for its television commercials and took home silver medals in the Player Engagement as well as Posters/Billboards/Outdoor & Mobile Ads categories.
“It’s an honour for the Canadian Pacific Women’s Open to be recognized with such prestigious awards by the LPGA Tournament Owners Association,” said Tournament Director Brent McLaughlin. “Golf Canada and Canadian Pacific are exceptionally proud of the marketing efforts that went into our first-ever Canadian Pacific Women’s Open, and we look forward to creating an even more compelling campaign in 2015.”
Gold, Silver and Bronze awards were presented in thirteen categories: Programs, Magazine Advertisements, Pairings Sheets, Newspaper Advertisements, Radio Spots, Billboards/Posters/Outdoor and Mobile Ads, Charity Promotions, Website, Marketing and Sales Materials, Sponsorship Activation, Social Media Campaign, TV Advertisements and Overall Tournament Experience.
Judges for the annual competition were John Mark Adkison, Associate Director of Athletics for Embry Riddle University; Eric Albrecht, Vice President for Events Development & Sports Marketing for the National Kidney Foundation; and Torrey Gane, Senior Director of Business Affairs for the PGA Tour.
TV Spot (Gold Award Winner):
Posters/Billboards/Outdoor & Mobile Ads (Silver Award Winner):
The full list of winners:
| Gold | Silver | Bronze | |
| Player Engagement | Airbus LPGA Classic Presented by JTBC | Canadian Pacific Women’s Open | ShopRite LPGA Classic Presented by AcerPortland Classic Presented by Cambia Health Solutions |
| Internet Advertising | Swinging Skirts LPGA Classic | Evian Championship | CME Group Tour Championship |
| Marketing/Sales Materials/Press Kits | Meijer LPGA Classic presented by Kraft | Swinging Skirts LPGA Classic | Evian Championship |
| Newspaper/Magazine Advertisements | Marathon Classic presented by Owens Corning & O-I | Evian Championship | Walmart NW Arkansas Championship presented by P&G |
| Overall Tournament Experience | Evian Championship | Walmart NW Arkansas Championship presented by P&G | Meijer LPGA Classic presented by Kraft |
| Pairings/Spectator Guides | Manulife Financial LPGA Classic | Evian Championship | Marathon Classic presented by Owens Corning & O-I |
| Posters/Billboards/Outdoor Mobile Ads | Airbus LPGA Classic Presented by JTBC | Canadian Pacific Women’s Open | Meijer LPGA Classic presented by Kraft |
| Program | Portland Classic Presented by Cambia Health Solutions | Evian Championship | Meijer LPGA Classic presented by Kraft |
| Radio Spot | Marathon Classic presented by Owens Corning and O-I (Lewis) | Marathon Classic presented by Owens Corning and O-I (Petty) | Meijer LPGA Classic presented by Kraft (Tickets) |
| Sponsorship Activation | Portland Classic Presented by Cambia Health Solutions | Marathon Classic presented by Owens Corning and O-I | Walmart NW Arkansas Championship presented by P&GCME Group Tour Championship |
| Social Media Campaign | Meijer LPGA Classic presented by Kraft | Portland Classic Presented by Cambia Health Solutions | Yokohama Tire LPGA Classic |
| TV Spot | Canadian Pacific Women’s Open (Golf) | Marathon Classic presented by Owens Corning and O-I | Meijer LPGA Classic presented by Kraft (Tickets) |
| Website | Evian Championship | Yokohama Tire LPGA Classic | Walmart NW Arkansas Championship presented by P&GMeijer LPGA Classic presented by Kraft |
2014 Gold Driver Award: Evian Championship