BDO’s multi-year enhanced commitment to Canadian golf will impact Golf Canada’s entire operation with touchpoints in professional and amateur championships, sport programming, volunteerism, and philanthropy
Building off a successful first year as the Official Business and Professional Services sponsor of Golf Canada, BDO Canada LLP (BDO) is leaning into golf in an incredibly meaningful way, agreeing to a new multi-year enhanced commitment as Golf Canada’s first-ever Elite-Level Sponsor.
Through their Elite sponsorship, BDO will continue to serve as presenting sponsor of Golf Canada’s National Amateur Championships. With their enhanced commitment to the sport, BDO will extend their impact across Golf Canada’s entire operation with touchpoints in sport programming, professional championships, volunteerism, and philanthropy. The extent of BDO’s Elite sponsorship will include:
- Title sponsorship of Golf Canada’s volunteer program at both National Open Championships (RBC Canadian Open and CPKC Women’s Open) as well as Canada’s National Amateur Championships
- Expanded hospitality investment at the National Open Championships
- Canada’s first ever international Trustee-level investment into the First Tee – Canada program
- Naming rights of the newly established National Golf League (commencing at the NGL Regional Playoffs in the fall of 2023)
For BDO, enhancing their involvement with the National Sport Organization to engage with Canada’s considerable golf audience reflects a firm-wide commitment through sport to give back to communities served across the country.
“We are thrilled to announce our expanded relationship with Golf Canada, a remarkable connection that embodies our shared dedication to community, progress, and growth. As the proud, and first-ever, Elite Level Sponsor, we join forces with esteemed Canadian brands, collectively dedicated to elevating the sport of golf to new horizons. This event heralds an exciting chapter, where the love for golf thrives and new possibilities unfold,” said Bruno Suppa, CEO of BDO Canada LLP.
In commenting on the new agreement, Golf Canada CEO Laurence Applebaum remarked, “BDO has shown the ability to help transform businesses across Canada to help them achieve new heights. We could not be more excited that through this elevated sponsorship, BDO will power Golf Canada to achieve greater success, enhance our sport and volunteer programming, and create a community impact for youth through their involvement with First Tee – Canada.”