[TORONTO] – On Thursday, September 22, the 2023 Sponsorship Marketing Awards (SMAs) illuminated the Globe & Mail Centre in Toronto, and Golf Canada, along with several of its valued partners, took centre stage, securing numerous accolades at the prestigious annual event hosted by the Sponsorship Marketing Council of Canada (SMCC).
The SMAs, considered the Canadian sport marketing industry’s most esteemed recognition, span across various sectors, including sports, arts, and culture. Golf Canada was proud to garner recognition in multiple categories honouring 2022 activities, emphasizing the organization’s commitment to working collaboratively with partners to enhance the golf and festival experience at its two signature golf properties—the RBC Canadian Open and CPKC Women’s Open.
The distinguished recognition achieved by Golf Canada and its partners for 2022 activities include:
PROPERTY OF THE YEAR
Gold – Golf Canada (RBC Canadian Open & CPKC Women’s Open)
BEST NEW INITIATIVE
Gold – Hilton on the Green
EVENTS & FESTIVALS
Award of Distinction – RBC Canadian Open
SPORTS (over $500K)
Award of Distinction – theScore Bet Skyline Seats
SUSTAINED SUCCESS
Award of Distinction – CPKC Women’s Open
In addition to these outstanding achievements, Golf Canada’s partners earned the following recognitions:
MUSIC
Gold – RBCxMusic
AGENCY OF THE YEAR
Gold – Wasserman
Golf Canada and its partners were proud to secure more awards than any other organization at this year’s event, providing an emphatic testament of success for these outstanding activities throughout 2022.
Of note is the coveted “Property of the Year” award, a reflection of Golf Canada’s commitment to excellence and innovation in the world of sponsorship marketing.
“These remarkable achievements are a direct result of the unwavering dedication, collaboration, and passion demonstrated by each member of the Golf Canada team and innovative partners,” said Lisa Ferkul, Golf Canada’s Chief Commercial Officer. “These accolades are a testament to a collective commitment to elevate the sponsorship marketing landscape and enhance the festival experience for our partners, fans, and stakeholders.”
Golf Canada extends heartfelt congratulations to every organization involved in these remarkable achievements and looks forward to continuing its journey of excellence and innovation in sponsorship marketing across its signature properties.