Titleist introduces all-new golf balls
The new Titleist Velocity golf balls are designed with proprietary high-speed technology to deliver even more distance on every shot. With the introduction of new high-visibility color options – VISI-White, Velocity Orange and Velocity Pink – the power of Velocity is also packed with personality.
Available in golf shops worldwide, the 2018 Velocity has been reengineered with a softer high-speed core and Titleist’s fastest cover blend to deliver extremely low spin and fast ball speed off the tee for increased distance. Velocity’s advanced aerodynamics produce a high flight on all shots to enhance distance and help golfers stop the ball closer to the hole.
“Everything we do with Velocity is to generate speed and distance,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “When we spoke to Velocity golfers at the beginning of the development process, they told us they wanted even more distance, especially off the tee. Our R&D team responded with new core technology and the fastest cover of any Titleist golf ball on the market to give them that added advantage.”
Titleist Velocity is now offered in four color and preference options: standard White plus three new high-visibility colors – VISI-White, Velocity Orange and Velocity Pink.
VISI-White also features an orange sidestamp and double-digit play numbers (00, 22, 77, 99). The double-digit play numbers were selected based on their popularity among members of Team Titleist.
“We’ve seen an increasing preference among golfers in general to play products that they truly identify with and color is a big part of that,” said Michael Fish, Titleist Golf Ball Product Manager. “We’re confident the improved performance of Velocity with new color options will only make the game more enjoyable for these golfers.”
New Titleist Velocity golf balls (White, VISI-White, Velocity Orange and Velocity Pink) are available in golf shops worldwide beginning Jan. 24, 2018.
Titleist Tour Soft
The continued pursuit of breakthrough technology and performance by Titleist golf ball engineers has resulted in the all-new Titleist Tour Soft golf balls, now available in golf shops worldwide.
For golfers demanding better feel, the invention of Titleist Tour Soft – the softest-feeling golf ball in its category – delivers a better performance experience. Tour Soft’s innovative design combines the largest core ever engineered into a Titleist golf ball with ultra-thin cover technology to provide responsive feel, very fast speed for commanding distance and excellent short game performance.
“We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft – and more. It’s not only the softest ball in the category. It’s better and longer than Chrome Soft, TP5 and Tour B RXS.”
More than 19,000 golfers participated in the white box testing and validation process for the new Titleist Tour Soft, with golfers receiving prototype golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D. This included a three-ball blind prototype test in January 2017 that led to some key insights toward the Tour Soft development.
New Titleist Tour Soft golf balls are available in golf shops worldwide beginning Jan. 24, 2018.