Callaway’s Big Bertha to return in 2014
Callaway’s iconic Big Bertha driver will return for the 2014 season.
Starting next year, you’ll find the newly designed Big Bertha, as well as Big Bertha Alpha hitting shelves across Canada.
The Big Bertha brand launched into popularity in 1991 with its first driver design. At the time, it was considered highly modern and a radical departure from older drivers: it was crafted entirely of stainless steel and the head had a large head.
Callaway is once again hoping to cash in on a successful industry first. The Big Bertha Driver debuts the company’s Adjustable Perimeter Weighting technology, a sliding weight that can be moved around the perimeter of the driver head designed to help individuals produce longer, straighter drives.
The Big Bertha Alpha Driver is the first driver to enable independent adjustments of four significant performance characteristics to promote distance: loft, lie, draw, bias, and center of gravity height.
Both drivers will be available at golf retailers nationwide in February of next year.