The Open Championship has unveiled a new brand identity, including a new logo which will be presented alongside distinctive graphic elements, reflecting the unique landscape of links golf, and evocative photography.
Peter Dawson, Chief Executive of The R&A, said, “We know that fans of The Open share a tremendously strong connection with the Championship. The new branding celebrates the values long associated with The Open, the inspiration provided by great champions, the authentic and unrelenting challenge of links golf and the openness of our unique championship.
“The Open has enjoyed great success for more than 150 years and strengthening its brand will help to ensure its appeal continues to grow over the decades ahead. We believe the new branding will reflect an enhanced experience for the millions of golf fans who support The Open.”
The new brand will come to life when The Open returns to St Andrews, the Home of Golf, next July for the 144th playing of The Open.
A short film celebrating the unique story of The Open has been released to coincide with the launch. The film entitled, The One, The Open, can be viewed below.