Titleist updates NXT Tour, Velocity and DT Solo balls for 2014
Titleist has updated the NXT Tour, NXT Tour S, Velocity and DT Solo golf balls to deliver even better performance and feel in its new 2014 versions.
New NXT Tour and softer-feeling NXT Tour S provide exceptional distance and commanding short game scoring performance. Both new models have been improved with a re-engineered softer compression core and cover so golfers will experience even softer feel. The NXT Tour S is available in both white and high optic yellow colors.
Titleist’s research and design team designed the 2014 Velocity with a reformulated LSX core to produce a high initial ball speed for powerful distance. A new, spherically tiled 328 tetrahedral dimple design delivers a more penetrating trajectory with a shallower angle of descent for even more roll. The result is even more explosive distance on all full swing shots.
The new DT Solo – also available in both white and optic yellow colors – has been redesigned to provide the best combination of soft feel and distance in a DT yet. With its super soft compression core and soft ionomer cover, the 2014 model features a new spherically tiled 376 tetrahedral dimple pattern that contributes to even longer driver and iron distance while retaining the distinctly soft feel and consistency DT players have come to love and trust.
“When we make an improvement to a Titleist golf ball, it’s in direct response to what golfers tell us they need and want,” said Bill Morgan, Senior Vice President of Titleist Golf Ball research and design. “We’re constantly in the field talking with golfers, capturing their launch conditions on all types of shots, and observing how different golf balls perform for their game. All of this information feeds the product development process and allows us to focus our design efforts and ultimately our prototype testing in ways that will enhance performance for these golfers.”
More than 40,000 golfers from around the world participated in the white-box testing and validation process, with golfers receiving prototype NXT Tour, NXT Tour S, Velocity or DT Solo golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D.
All new models are available in golf shops beginning February 7, 2014.