FJ delivers comfort with all-new ContourFIT shoeWritten by Golf Canada
FJ is giving a radical upgrade to the iconic Contour Series line of golf shoes. Recognized as the best selling shoe franchise of all time, Contour was created with the singular focus on comfort, and that dedication continues with the latest innovation, ContourFIT.
Building on the successful heritage of the Contour Series franchise, FJ re-imagined the entire category from a blank sheet of paper. From the last to the laces, ContourFIT was born from an obsession with comfort so the golfer could experience Comfort That Never Quits.
New ContourFIT TV commercials introduce you to one player who just “never quits playing” now that he has his new ContourFIT golf shoes. You also hear from some of the people in his life and how they feel about this constant playing, including his priest and several people from his home course.
Loyal Contour customers will still experience the same consistent fit and reliability they expect from the Contour franchise, greatly enhanced by significant and noticeable upgrades from top to bottom that result in a lighter, more flexible and more comfortable shoe.
Starting from the ground, the new DynaFlex outsole – engineered with TPU- has been designed to flex naturally with the foot. Each flex groove is strategically placed to provide maximum flexibility and mobility.
Next is the FTF 3.0 midsole – our softest and lightest midsole compound – for underfoot comfort and cushioning while still ensuring the golfer has appropriate lateral support and stability.
Cradling the foot is a newly designed FitBed that is thick, soft and breathable to ensure all day comfort.
The top of the shoe features a new U-throat design to give the player a more generous fit and a new integrated Achilles heel pad that delivers support and comfort while also working with the connected comfort tongue to lock the foot into the shoe for a precise fit.
Finally, the entire package is wrapped in a contemporary take on a ‘contourian’ upper design utilizing soft, full grain waterproof leather in the vamp and performance synthetic material in the saddle and quarter that FJ warrants will be 100% waterproof in normal use for two years.
As with all FJ shoes, the customer should expect out-of-the-box comfort with ContourFIT. When properly fit, FJ shoes should never require a “break-in” period and should be enjoyed from the first wear to the last.
“With a very successful category like Contour, the tendency is to implement minor enhancements over the life of the product, but that’s not something we subscribe to at FootJoy,” said Doug Robinson. “From the moment a product is created, we start looking for ways to enhance absolutely every detail – from the overall design and materials, to every stitch and groove, to the laces and cleats.”
“ContourFIT, while inspired by the Contour Series family of shoes, is dramatically improved over the prior generations and we believe will excite not only the lifetime Contour wearer, but also any comfort-seeker who tries it on for the first time.”